WamenEkraf: Kolaborasi dapat tingkatkan potensi jenama lokal
WamenEkraf: Collaboration can enhance the potential of local brands
In the ever-evolving world of business and branding, collaboration has become a key strategy for companies looking to expand their reach and tap into new markets. This is especially true for local brands, which often face challenges when competing with larger, more established players in the industry.
One organization that is championing the power of collaboration for local brands is WamenEkraf, a government agency under the Ministry of Tourism, Arts and Culture Malaysia. WamenEkraf’s mission is to promote and develop the country’s creative industries, including fashion, design, and craft.
Through various initiatives and programs, WamenEkraf is encouraging local brands to collaborate with each other, as well as with international brands and designers. By working together, these brands can tap into each other’s strengths and resources, and create unique and innovative products that appeal to a wider audience.
One recent example of successful collaboration is the partnership between local fashion brand Bateeq and Indonesian designer Rinaldy A. Yunardi. The collaboration resulted in a collection of stunning, handcrafted accessories that combined Bateeq’s traditional batik prints with Rinaldy’s avant-garde design aesthetic. The collection was well-received by both local and international audiences, and helped to elevate the profile of both brands.
Collaboration can also help local brands to access new markets and distribution channels. By partnering with established retailers or e-commerce platforms, local brands can reach a larger customer base and increase their sales and revenue.
In addition to boosting sales and brand visibility, collaboration can also provide local brands with opportunities for skills development and knowledge sharing. By working with more experienced partners, local brands can learn new techniques, improve their business practices, and expand their networks.
Ultimately, collaboration is a win-win strategy for local brands. By joining forces with other brands and designers, they can enhance their creativity, expand their reach, and strengthen their position in the market. WamenEkraf’s efforts to promote collaboration among local brands are helping to build a vibrant and competitive creative industry in Malaysia, and showcasing the potential of Malaysian brands on the global stage.
